About Us

Brand is inspired from the concept of hand spinning & weaving process (which is converting strands of fibres into yarn and interlacing strands of yarn into fabric).

True to the name, we are working on pure handwoven fabrics which are chosen carefully whilst keeping comfort, breathability, and timeless appeal. We work with a variety of weaves like – pure cotton with handblock prints, organic kala cotton, handwoven kota doria, Maheshwari, chanderi, ikat, tussar silk, bandhej, each with its own distinct texture.

We make healthy clothing from organic, natural fibers that are good for skin and good for the environment. We are creating thoughfullly, consciously and slowly without over producing.

We are an ecosystem of weavers, embroiderers, tailors, dyers, and various other niche artists who find their life purpose in creating handmade experiences to last.We want to be the reflection of India’s rich craftsmanship, the skill of our seasoned artisans, and our own blend of global and modern sensibilities.

Every piece is totally unique and is one of a kind. This is because we work with artisanal techniques. We intend to bring well designed clothes made from pure fabrics that can bring happiness into people’s life.

We are an imagination driven brand with focus on minimalism - defined by clean cuts, relaxed silhouettes, pure fabrics, earthy tones, and hand-drawn prints. Each element is thoughtfully chosen to reflect ease, authenticity, and timeless style.

The clothes are not just flattering but functional. They do more than one job, so when you invest in one piece, you invest in multiple looks. Our silhouettes are carefully crafted to fit, flatter and embrace very shape.